Branding Case Study – COREC Construction Logo and branding assets design

The project below involved the rebranding of a construction business. We created the logo as well as the branding package.

The Logo

The fonts, gradients, and color choices from the old logo made it look outdated. It was also difficult to print it on cars and other materials. As such we decided to go for a new logo that is more minimalistic, uses only one color, and we also went for more modern fonts. The shapes are rounded to give a more friendly look and the color has been changed to green to reinforce the idea of sustainability

Branding Case Study - COREC Construction Logo and branding assets design
Old logo on the left. New logo on the right

The branding package

To help the company in the rebranding process, we also created a series of deliverables that enabled them to make full use of their new identity. Some such assets are presented in the gallery below (business cards, banners and ad templates)

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